LG today, announced its new L series of smartphones. The preliminary announcement comes one week ahead of MWC 2012 and introduces us to three new models, the LG Optimus L3, L5 and L7.

On the low-end of the spectrum, the L3 has a 3.2-inch display and runs Android 2.3 Gingerbread. The L5 sits in the middle with a 4-inch display, 1500 mAh battery and runs Android 4.0 Ice Cream Sandwich. Rounding off the triumvirate, the L7 is a high-end offering with a 4.3-inch display and also runs ICS. Both the L5 and L7 have leatherette back panels with metal highlights.

In a quest for differentiation in a sea Android handsets, the L series signals LG’s renewed design focus and comprises of “five aesthetic elements: Modern Square Style for a comfortable grip, Floating Mass Technology for a slimmer look, Seamless Layout for a more intuitive arrangement of keys, Harmonized Design Contrast utilizing metallic accents and Sensuous Slim Shape that naturally draws one’s attention.”

Good on you LG, keep it up.

LG is keeping mum on processors, cameras and other spec details at this point, but we hope to hear more next week when MWC 2012 kicks off.