Tablets, Windows

Peering beneath Microsoft’s Surface

microsoft surface keyboards

Microsoft surprised a lot of people, including me, with a breathtaking new tablet called the ‘Surface’. Built from Magnesium, coming in at a mere 9.3 mm in thickness you cannot but be awestruck at the awesome this tablet exudes.

Microsoft showed off this 10.1-inch Full HD tablet and said that it will feature both ARM and Intel based processors. Pricing should start around US$499, Microsoft only said is ‘comparable to ARM based tablets’ when announcing the pricing and will start at 32Gb storage.

What is so amazing about this is that Microsoft, with a single blow, will take a significant market segment from the company’s OEMs. According to the IDC, OEMs will ship around 375-million PCs next year. Microsoft seems to realize that its OEMs do not have the capacity to build a real iPad killer, so it jumped in and seriously killed it.

When this tablet starts to ship around September/October, Microsoft will grab the entire Windows tablet market. Android will suffer as Windows will offer a better experience (and kudos on design) where Android dragged so far. Yes Android might still hold on to that sub US$299 market that nobody seems to be interested in.

The real question is will Microsoft be able to grab significant share from Apple, which to date controls about 60% of the Tablet market. With this amazing tablet, and it’s nothing sort of amazing, it could very well do it.

With the new multi touch keyboard cover, which looks like the cool smart cover Apple released for the iPad a year ago, but that is actually smart will turn any Surface tablet into a fully-fledged laptop. With the super thin kickstand you can turn this into your everyday work laptop; and when you’re done pick it up and leave.

What they didn’t mention is battery life. With such an intelligent design Microsoft should have thought of at least 10 hours battery life. Anything less is just void of reason.

Whatever your bias is, Microsoft just pulled a fast one and changed everything we thought was possible. The iPad re-invented the Tablet. Microsoft just re-invented the PC. The iPad brought us into a post-PC world, and Microsoft just stopped that process by designing a whole new PC.

It is undeniable that Windows 8 will now be a raving success, because Microsoft just put their backs into it. What baffles me is how they kept this a secret for so long?

  • http://www.imod.co.za Chris M

    PAY DAY!

  • http://www.facebook.com/vincentmaher Vincent Maher

    Well done to Alan and team for doing this deal, top-class and its great to have a new player in the market who is going to bring some new perspective and style

  • Adrian

    One has to wonder why Naspers would exit from MXit if (1) it was profitable and/or (2) it had growth potential in the future. Clearly Naspers saw neither. To spend R500m on a company that is past its prime and getting older by the day (BBM, whatsapp, smartphones) seems very shortsighted. Nevertheless, now that Mr Knott-Craig has signed the cheque and is in the hot seat at the top of the pyramid, time will tell whether this was a losing bet.

  • http://www.facebook.com/people/Matthew-Stone/542770717 Matthew Stone

    As big a deal as this big deal is… I can’t help but laugh at the thought of a company called World of Avatar making one of the largest deals in Sub-Saharan Africa. Especially seeing as the name is actually based on Avatar and the company is kinda thematically based around Avatar. (Not that this is relevant to the wisdom of the deal).

    Just seems quite bizarre.

    Oh yeah, and it’ll be interesting to see whether MXit survives as the developing world moves from feature phones to smartphones.

  • http://www.ubuntudeal.co.za Jess

    @Adrian:twitter  - I agree those are pertinent questions, but at the same time we’re in SA and not looking at it globally. I believe this was mutually beneficial – Knot-Craig is no idiot, and Naspers are excellent at making and selling investments too.
    My words – This is fantastic, yet as Adrian mentions, definitely some changes needed to boost MXit into the next phase. Awesomeness all round!

  • Lipska

    A very bold move, it is interesting that Naspers chose to sell their stake as did the founder. Surely losing Herman has got to be a big loss. Not sure if Facebook without Mark would be the same.

    People are writing mxit off in the face of bbm and whatsapp but Alan does point out 40k new registrations per day and 22 billion messages a month. That is an amazing achievement and they certainly have the community to make something big happen

  • Yosemsam21

    The bigger question is the dropoff percentages. 40k new per day is lower than they were seeing a year or two ago. But how many people are not coming back i.e. what is their active rate? The active MXit community is nowhere near where it was three years ago – and this should be a worrying trend for anyone investing in the company. Which is why Naspers and Heunis took the money and ran.

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