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iphone event lead

Apple’s iPhone 5S event live and cracking from Cupertino [Live blog]

Apple’s event is at 6PM: UK, 7PM: South Africa, 1AM: Hong Kong (it’ll be 11 September then), and 1PM: California, where the event is being hosted.

Steven Norris: Gearburn Editor
Steven Norris is a born writer, living in Tamboerskloof, Cape Town and educated in the ways of graphic design but destined to follow in the footsteps of... More

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Hey Apple fans, the millions upon millions of you. Your favourite phone (the Sony Xperia Z?) is getting a lick of fresh paint. It’s been widely rumoured that today, Apple will be launching the update to the iPhone 5, the 5S and a budget iPhone, known by many as the 5C. These names could be wrong, but we’re thinking back to when an iDevice wasn’t correctly predicted before launch and… nope. We’re drawing a blank. Apple always leaks out its products. First it’s a trickle, then it’s a flood.

We’ve written a rumour round-up for the blessed event, but you came for the real deal. As soon as the event starts, we’ll translate the absolute marketing rubbish for you into pleasing, bite-sized chunks of iPhone joy. Sit back and relax, the event will update in real-time.

Steven Norris: Gearburn Editor September 10, 20138:14 pm

I think it’s over. Thanks for tuning in people. Both phones look amazing and are aimed at two distinct audiences. Can’t wait to get my hands on them.

Steven Norris: Gearburn Editor September 10, 20138:12 pm

Music is okay. Elvis is an affable singer.

Steven Norris: Gearburn Editor September 10, 20138:11 pm

He won’t make me buy an iPhone. I may buy one in spite of him though.

Steven Norris: Gearburn Editor September 10, 20138:11 pm

Elvis Costello on stage.

Steven Norris: Gearburn Editor September 10, 20138:10 pm

It closes with music. “we really do love music.”

Stuart Thomas: Staff reporter September 10, 20138:10 pm

So Steven, it felt like there was quite a lot of borrowing from other manufacturers for both phones but the 5S looks like it has seriously beefy specs. Thoughts?

Steven Norris: Gearburn Editor September 10, 20138:10 pm

These commercial are focused on the 5C, which looks eye-pleasing and almost atypical of Apple.

Steven Norris: Gearburn Editor September 10, 20138:09 pm

It’s all a giant ad to buy another iPhone really. But are these two worth it. The 5S looks undeniably slick, that gold is fetching. The 5C is cheap enough to consider for anyone really. And it has the speed to keep it going for years to come.

Steven Norris: Gearburn Editor September 10, 20138:08 pm

Never mind there’s ads. I’ll tell you if anything is new.

Steven Norris: Gearburn Editor September 10, 20138:08 pm

“We think deeply about experiences we want to create.” Tim Cook is just repeating what the others said, this is the end, my friends.

Steven Norris: Gearburn Editor September 10, 20138:07 pm

“We don’t just pack in feature after feature.” and Cook is back on stage.

Steven Norris: Gearburn Editor September 10, 20138:07 pm

“This is the first time we’ve been able to launch an iPhone at the start in China.” bless them. It’s coming to 100 countries and 270 carriers by year end.

Steven Norris: Gearburn Editor September 10, 20138:05 pm

“This is our most forward-thinking phone yet.”

16GB: US$199
32GB: US$299
64GB: US$399

Steven Norris: Gearburn Editor September 10, 20138:03 pm

Schiller takes the stage to recap on Touch ID, A7 and the new camera.

Steven Norris: Gearburn Editor September 10, 20138:03 pm

“It’s never available to other software.” Apple will never access that data.

Steven Norris: Gearburn Editor September 10, 20138:02 pm

“All fingerprint is encrypted, and secured inside a secure enclave.” we go deeper into the security matrix.

Steven Norris: Gearburn Editor September 10, 20138:02 pm

And it takes multiple fingerprints.

Steven Norris: Gearburn Editor September 10, 20138:01 pm

Fingerprint is read very quickly from any angle, as the video shows.

Steven Norris: Gearburn Editor September 10, 20138:01 pm

Looks beyond sleek. Especially on the Gold iPhone 5S. Your eyes will pleased.

Steven Norris: Gearburn Editor September 10, 20138:00 pm

“It’s not just rampant technology for technology’s sake.” says Ives in another video for the 5S.

Steven Norris: Gearburn Editor September 10, 20138:00 pm

“You can simply touch your home button to unlock your phone.” yes cool, we realise that. It can do other stuff as well, luckily. It replaces the iTunes password. Oh mercy, this is a relief.

Steven Norris: Gearburn Editor September 10, 20137:59 pm

It’s a sapphire, non-scratching home button.

Steven Norris: Gearburn Editor September 10, 20137:59 pm

It’s a new 500PPI sensing… sensor that can read the fingerprint from any orientation. It’s built right into the home button. Another rumour proven correct. Looks great here, naturally.

Steven Norris: Gearburn Editor September 10, 20137:58 pm

“Use a key with you have everywhere you go.” yes it’s Touch ID.

Steven Norris: Gearburn Editor September 10, 20137:57 pm

“The most common way is to set up a pass code.”

the numpad security lock screen is shown.

“Unfortunately, some people find that’s too cumbersome.”

Steven Norris: Gearburn Editor September 10, 20137:56 pm

“The third feature is all about security.” fingerprint sensor time.

Steven Norris: Gearburn Editor September 10, 20137:56 pm

That’s the new iSight camera people.

Steven Norris: Gearburn Editor September 10, 20137:56 pm

It’s amazing what this camera can do. It’s going to blow us away.

Steven Norris: Gearburn Editor September 10, 20137:55 pm

Jellyfish and squirrels. The colours and tones are fantastic.

Steven Norris: Gearburn Editor September 10, 20137:55 pm

These shots, all from the 5S camera are breath-taking. This is the best smartphone camera, no doubt.

Steven Norris: Gearburn Editor September 10, 20137:54 pm

The video is full 720p.

Steven Norris: Gearburn Editor September 10, 20137:54 pm

There’s a slow-mo HD video recording app. The 64-bit phone will handle that nicely.

Steven Norris: Gearburn Editor September 10, 20137:53 pm

Photos are analysed in real time, and burst mode picks the best shots and displays them for you.

Steven Norris: Gearburn Editor September 10, 20137:52 pm

There’s now also auto image-stabilization. And a new 10-frame per second burst mode. The video demos it all.

Steven Norris: Gearburn Editor September 10, 20137:52 pm

the comparison photos speak well of the new LED.

Steven Norris: Gearburn Editor September 10, 20137:51 pm

“Whatever color your flash it, it’s going to clash with the color in the room. Especially skin tone.” speaking of True tone flesh. There’s two LED’s now. An amber one, and a white one.

the two combine to get the right skin tone. Pretty genius.

Steven Norris: Gearburn Editor September 10, 20137:50 pm

When a photo is taken, multiple photos are taken at once to ensure the best picture. The phone picks the best.

Steven Norris: Gearburn Editor September 10, 20137:49 pm

New camera software looks tasty as pie.

Steven Norris: Gearburn Editor September 10, 20137:49 pm

“The new software in iOS 7 has been designed to take advantage of this new sensor.” pixels are 1.5 microns.

Steven Norris: Gearburn Editor September 10, 20137:48 pm

“bigger pixels, better pictures.”

Steven Norris: Gearburn Editor September 10, 20137:48 pm

“For most of us, we just want to take a picture. A new, five-element Apple-designed lens” and with that, we discover it has a F2.2 aperture.

Steven Norris: Gearburn Editor September 10, 20137:47 pm

Camera now:

“It used to be to take better pictures you became a better photographer.”

Steven Norris: Gearburn Editor September 10, 20137:47 pm

10 hours 3G talk time. 250 hours of standby. That’s excellent.

Steven Norris: Gearburn Editor September 10, 20137:46 pm

“Nike+ Move” app will be one such piece of software that will take advantage of the M7.

Steven Norris: Gearburn Editor September 10, 20137:46 pm

Gyroscope, compass and others are measured by it.

Steven Norris: Gearburn Editor September 10, 20137:45 pm

Motion co-processor.

Steven Norris: Gearburn Editor September 10, 20137:45 pm

The CPU has a new part that “works along with the A7″ it’s called M7.

Steven Norris: Gearburn Editor September 10, 20137:44 pm

It launches with the 5S. It better.

Steven Norris: Gearburn Editor September 10, 20137:44 pm

There’s the title. What a game.

Steven Norris: Gearburn Editor September 10, 20137:44 pm

It’s all being played live.

Steven Norris: Gearburn Editor September 10, 20137:43 pm

IB3 is looking great.

Steven Norris: Gearburn Editor September 10, 20137:43 pm

Games can sell a device, and it will for me in this case. The demo is practically console quality.

Steven Norris: Gearburn Editor September 10, 20137:42 pm

With the 5S, graphics are going to be incredible. There should be a youtube video of this game up shortly.

Steven Norris: Gearburn Editor September 10, 20137:41 pm

It’s five times faster than the iPhone 5. Cool man. Areas in IB3 are now “huge” and you can play as one of two characters.

Steven Norris: Gearburn Editor September 10, 20137:41 pm

Well he said it’s the conclusion. I’m just taking liberties.

Steven Norris: Gearburn Editor September 10, 20137:40 pm

The demo is showing us the insane power of the 5S. A demo video of, yes, Infinity Blade 3 hits the stage. That’s all I needed.

Steven Norris: Gearburn Editor September 10, 20137:39 pm

Like the new Nexus 7, it runs Open GL|ES 3.0.

Steven Norris: Gearburn Editor September 10, 20137:38 pm

The 5S can still run all 32-bit apps.

Steven Norris: Gearburn Editor September 10, 20137:38 pm

The apps as well are now 64-bit.

Steven Norris: Gearburn Editor September 10, 20137:38 pm

iOS 7 was remade for the 64-bit CPU.

Steven Norris: Gearburn Editor September 10, 20137:37 pm

Over 1 billion transistors. Not too shabby.

Steven Norris: Gearburn Editor September 10, 20137:37 pm

“world’s first.” yes indeed.

Steven Norris: Gearburn Editor September 10, 20137:36 pm

The new A7 CPU has a System on a Chip. It’s also, and this is cool, the first 64-bit smartphone now.

Steven Norris: Gearburn Editor September 10, 20137:36 pm

Grey is Space Grey. Oh Apple.

Steven Norris: Gearburn Editor September 10, 20137:35 pm

All three, and the gold one (another rumour proven correct) are shown.

Steven Norris: Gearburn Editor September 10, 20137:34 pm

And the iPhone 5S takes the stage. Just the logo. And bendy metal videos.

Steven Norris: Gearburn Editor September 10, 20137:34 pm

“Perhaps the most forward thinking phone anyone has ever made.”

Steven Norris: Gearburn Editor September 10, 20137:34 pm

In the video, the wallpaper matches the colour of the phone. “iOS 7 is designed to match the iPhone 5C.” says Ive.

Steven Norris: Gearburn Editor September 10, 20137:33 pm

It looks one million times better then it did in all those ugly sneaky factor shots. Which goes to say that while rumours are mostly true in this industry, the devices are painted in a poor light.

Steven Norris: Gearburn Editor September 10, 20137:32 pm

Apple keeps demoing the innards of the 5C…

Steven Norris: Gearburn Editor September 10, 20137:32 pm

The video shows off the internals of the 5C, and it looks like a very well put together product. Inside the polycarbonate is a sheet of metal, which is also the antenna.

Steven Norris: Gearburn Editor September 10, 20137:31 pm

Jony Ive, designer of iOS 7 and other interesting projects, is on stage in a video discussing the 5C.

Steven Norris: Gearburn Editor September 10, 20137:30 pm

Cases are US$29 each.

Steven Norris: Gearburn Editor September 10, 20137:30 pm

US$99 for 16GB

US$199 for 32GB

Both on a two-year contract.

Steven Norris: Gearburn Editor September 10, 20137:29 pm

It also supports more bands than any other bleeding smartphone in the world. Take that, world. So that’s LTE, dual-band, wifi and others. All of them.

Steven Norris: Gearburn Editor September 10, 20137:28 pm

There’s a 4-inch retina display, a layer of integrated touch. It has an A6 CPU (ooh), a “higher-capacity” battery, 8MP camera, hybrid IR filter, with a Facetime HD camera on the front. Nifty.

Steven Norris: Gearburn Editor September 10, 20137:26 pm

The 5C has a polycarbonate material, exactly like Nokia.

Steven Norris: Gearburn Editor September 10, 20137:26 pm

Those are slip-on cases, by the way.

Steven Norris: Gearburn Editor September 10, 20137:25 pm

The cases are made from one part, with a “soft-feel” silicon rubber.

Steven Norris: Gearburn Editor September 10, 20137:25 pm

“You don’t see seams, parts or joins.” This is not a cheap looking phone. It’s downright Nokia in looks. Supremely tasty.

Steven Norris: Gearburn Editor September 10, 20137:24 pm

“It’s made with all the incredible technology of the iPhone 5. A few of you might have seen some shots on the web. And that’s cool, because everyone is really excited about this.” Yup we saw it. And that’s still it.

Steven Norris: Gearburn Editor September 10, 20137:24 pm

It’s the 5C, the budget iPhone.

Steven Norris: Gearburn Editor September 10, 20137:24 pm

Cooks says out of all the iPhones, the 5 was the best selling in its first year.

“In the past, when we introduced a new iPhone, we lowered the price of the old iPhone. This year, we’re not going to do that. This year, we’re going to replace the iPhone 5. With not one, but two new designs.”

Phil Schiller enters

Steven Norris: Gearburn Editor September 10, 20137:21 pm

iPhones finally. “Now I’d like to talk about iPhone. A couple of you may be expecting this.”

Steven Norris: Gearburn Editor September 10, 20137:20 pm

“We think that iWork is a really key advantage for our customers’ productivity, and iPhoto and iMovie are great for their creativity. Almost all of our customers want these apps.” All five apps are free with a new iDevice.

Steven Norris: Gearburn Editor September 10, 20137:20 pm

I wish they’d hurry to the iPhones. Cook’s speaking about iMovie and iPhoto

Steven Norris: Gearburn Editor September 10, 20137:19 pm

“iWork now consists of the best-selling mobile productivity apps on any platform.” the screen flashes some of the apps successes. Pages, Keynotes and Numbers are now overhauled and “best designed for a mobile device.”

Steven Norris: Gearburn Editor September 10, 20137:18 pm

Cooks back to talk iWorks.

Steven Norris: Gearburn Editor September 10, 20137:17 pm

Only for iPhone 4 and later, iPad 2 and later, iPad Mini and iPad touch. Sheesh. That’s the 3GS dead then.

Steven Norris: Gearburn Editor September 10, 20137:17 pm

Release! Next week, 18 September. I’ll be ready.

Steven Norris: Gearburn Editor September 10, 20137:16 pm

Or Pandora! Fantastic app.

“There are over 200 features. The developer community is hugely inspired.”

Steven Norris: Gearburn Editor September 10, 20137:16 pm

There’s iTunes radio with iOS 7. Which is the “best” way to get new music. Definitely not Spotify. No, never.

Steven Norris: Gearburn Editor September 10, 20137:15 pm

There’s a lot to go through with iOS 7. He’s doing a very quick recap. Such as a new share sheet, which makes it easier to well, share content.

Steven Norris: Gearburn Editor September 10, 20137:14 pm

It’s those small touches that endear the iPhone to us.

Steven Norris: Gearburn Editor September 10, 20137:13 pm

And the ringtones seem very clear, crisp. Like HD sound.

Steven Norris: Gearburn Editor September 10, 20137:13 pm

And Siri can now, search tweets. Hooray.

Steven Norris: Gearburn Editor September 10, 20137:12 pm

“iOS 7 is so alive with depth.” and he continues to show us features like the notification bar and control centre. The home screen can be pulled down from anywhere to access search functions.

Steven Norris: Gearburn Editor September 10, 20137:11 pm

“Virtually overnight, hundreds of millions of people download iOS 7,” and Federigh takes us though the new look. It’s slick, white and very Angry Birds in design. Shades of Nokia really.

Steven Norris: Gearburn Editor September 10, 20137:10 pm

“iOS 7 will quickly become the world’s most popular operating system.” and Craig Federigh takes the stage to talk of iOS 7. Neat.

Steven Norris: Gearburn Editor September 10, 20137:09 pm

And he’s talking about new and fancier iStores. Apple does this every time. Every time it’s a parade before the storm. Cook says that next month, Apple would have shipped 700 million iOS 7 devices.

Steven Norris: Gearburn Editor September 10, 20137:08 pm

Tim Cook is back.

Steven Norris: Gearburn Editor September 10, 20137:05 pm

It’s a supremely cheesy video. I’m sure Apple will have it streamed online soon.

Steven Norris: Gearburn Editor September 10, 20137:04 pm

There’s a cheesy video being played of the iTunes festival.

Steven Norris: Gearburn Editor September 10, 20137:04 pm

Twenty million people have applied for tickets to the event and it’s streamed to 100+ countries. That’s cool.

Steven Norris: Gearburn Editor September 10, 20137:02 pm

Tim Cook enters and steps onto the stage:

“Thank you very much for joining us.” the invite pulses in the background.

Cook continues to talk about the seventh iTunes festival.

Steven Norris: Gearburn Editor September 10, 20136:52 pm

The event’s about to begin any minute now. Tim Cook and Team Apple strolled into the building.

Steven Norris: Gearburn Editor September 10, 20135:36 pm

Who’s excited? Well, I am. In an hour and a half, the live blog will begin. It’s expected that Apple will launch two phones, the budget 5C and the upgraded 5S. Most of us love iPhones, so newer models are always a pretty exciting event.