Apple’s event is at 6PM: UK, 7PM: South Africa, 1AM: Hong Kong (it’ll be 11 September then), and 1PM: California, where the event is being hosted.
Hey Apple fans, the millions upon millions of you. Your favourite phone (the Sony Xperia Z?) is getting a lick of fresh paint. It’s been widely rumoured that today, Apple will be launching the update to the iPhone 5, the 5S and a budget iPhone, known by many as the 5C. These names could be wrong, but we’re thinking back to when an iDevice wasn’t correctly predicted before launch and… nope. We’re drawing a blank. Apple always leaks out its products. First it’s a trickle, then it’s a flood.
We’ve written a rumour round-up for the blessed event, but you came for the real deal. As soon as the event starts, we’ll translate the absolute marketing rubbish for you into pleasing, bite-sized chunks of iPhone joy. Sit back and relax, the event will update in real-time.
I think it’s over. Thanks for tuning in people. Both phones look amazing and are aimed at two distinct audiences. Can’t wait to get my hands on them.
Music is okay. Elvis is an affable singer.
He won’t make me buy an iPhone. I may buy one in spite of him though.
Elvis Costello on stage.
It closes with music. “we really do love music.”
So Steven, it felt like there was quite a lot of borrowing from other manufacturers for both phones but the 5S looks like it has seriously beefy specs. Thoughts?
These commercial are focused on the 5C, which looks eye-pleasing and almost atypical of Apple.
It’s all a giant ad to buy another iPhone really. But are these two worth it. The 5S looks undeniably slick, that gold is fetching. The 5C is cheap enough to consider for anyone really. And it has the speed to keep it going for years to come.
Never mind there’s ads. I’ll tell you if anything is new.
“We think deeply about experiences we want to create.” Tim Cook is just repeating what the others said, this is the end, my friends.
“We don’t just pack in feature after feature.” and Cook is back on stage.
“This is the first time we’ve been able to launch an iPhone at the start in China.” bless them. It’s coming to 100 countries and 270 carriers by year end.
“This is our most forward-thinking phone yet.”
Schiller takes the stage to recap on Touch ID, A7 and the new camera.
“It’s never available to other software.” Apple will never access that data.
“All fingerprint is encrypted, and secured inside a secure enclave.” we go deeper into the security matrix.
And it takes multiple fingerprints.
Fingerprint is read very quickly from any angle, as the video shows.
Looks beyond sleek. Especially on the Gold iPhone 5S. Your eyes will pleased.
“It’s not just rampant technology for technology’s sake.” says Ives in another video for the 5S.
“You can simply touch your home button to unlock your phone.” yes cool, we realise that. It can do other stuff as well, luckily. It replaces the iTunes password. Oh mercy, this is a relief.
It’s a sapphire, non-scratching home button.
It’s a new 500PPI sensing… sensor that can read the fingerprint from any orientation. It’s built right into the home button. Another rumour proven correct. Looks great here, naturally.
“Use a key with you have everywhere you go.” yes it’s Touch ID.
“The most common way is to set up a pass code.”
the numpad security lock screen is shown.
“Unfortunately, some people find that’s too cumbersome.”
“The third feature is all about security.” fingerprint sensor time.
That’s the new iSight camera people.
It’s amazing what this camera can do. It’s going to blow us away.
Jellyfish and squirrels. The colours and tones are fantastic.
These shots, all from the 5S camera are breath-taking. This is the best smartphone camera, no doubt.
The video is full 720p.
There’s a slow-mo HD video recording app. The 64-bit phone will handle that nicely.
Photos are analysed in real time, and burst mode picks the best shots and displays them for you.
There’s now also auto image-stabilization. And a new 10-frame per second burst mode. The video demos it all.
the comparison photos speak well of the new LED.
“Whatever color your flash it, it’s going to clash with the color in the room. Especially skin tone.” speaking of True tone flesh. There’s two LED’s now. An amber one, and a white one.
the two combine to get the right skin tone. Pretty genius.
When a photo is taken, multiple photos are taken at once to ensure the best picture. The phone picks the best.
New camera software looks tasty as pie.
“The new software in iOS 7 has been designed to take advantage of this new sensor.” pixels are 1.5 microns.
“bigger pixels, better pictures.”
“For most of us, we just want to take a picture. A new, five-element Apple-designed lens” and with that, we discover it has a F2.2 aperture.
“It used to be to take better pictures you became a better photographer.”
10 hours 3G talk time. 250 hours of standby. That’s excellent.
“Nike+ Move” app will be one such piece of software that will take advantage of the M7.
Gyroscope, compass and others are measured by it.
The CPU has a new part that “works along with the A7″ it’s called M7.
It launches with the 5S. It better.
There’s the title. What a game.
It’s all being played live.
IB3 is looking great.
Games can sell a device, and it will for me in this case. The demo is practically console quality.
With the 5S, graphics are going to be incredible. There should be a youtube video of this game up shortly.
It’s five times faster than the iPhone 5. Cool man. Areas in IB3 are now “huge” and you can play as one of two characters.
Well he said it’s the conclusion. I’m just taking liberties.
The demo is showing us the insane power of the 5S. A demo video of, yes, Infinity Blade 3 hits the stage. That’s all I needed.
Like the new Nexus 7, it runs Open GL|ES 3.0.
The 5S can still run all 32-bit apps.
The apps as well are now 64-bit.
iOS 7 was remade for the 64-bit CPU.
Over 1 billion transistors. Not too shabby.
“world’s first.” yes indeed.
The new A7 CPU has a System on a Chip. It’s also, and this is cool, the first 64-bit smartphone now.
Grey is Space Grey. Oh Apple.
All three, and the gold one (another rumour proven correct) are shown.
And the iPhone 5S takes the stage. Just the logo. And bendy metal videos.
“Perhaps the most forward thinking phone anyone has ever made.”
In the video, the wallpaper matches the colour of the phone. “iOS 7 is designed to match the iPhone 5C.” says Ive.
It looks one million times better then it did in all those ugly sneaky factor shots. Which goes to say that while rumours are mostly true in this industry, the devices are painted in a poor light.
Apple keeps demoing the innards of the 5C…
The video shows off the internals of the 5C, and it looks like a very well put together product. Inside the polycarbonate is a sheet of metal, which is also the antenna.
Jony Ive, designer of iOS 7 and other interesting projects, is on stage in a video discussing the 5C.
Cases are US$29 each.
US$99 for 16GB
US$199 for 32GB
Both on a two-year contract.
It also supports more bands than any other bleeding smartphone in the world. Take that, world. So that’s LTE, dual-band, wifi and others. All of them.
There’s a 4-inch retina display, a layer of integrated touch. It has an A6 CPU (ooh), a “higher-capacity” battery, 8MP camera, hybrid IR filter, with a Facetime HD camera on the front. Nifty.
The 5C has a polycarbonate material, exactly like Nokia.
Those are slip-on cases, by the way.
The cases are made from one part, with a “soft-feel” silicon rubber.
“You don’t see seams, parts or joins.” This is not a cheap looking phone. It’s downright Nokia in looks. Supremely tasty.
“It’s made with all the incredible technology of the iPhone 5. A few of you might have seen some shots on the web. And that’s cool, because everyone is really excited about this.” Yup we saw it. And that’s still it.
It’s the 5C, the budget iPhone.
Cooks says out of all the iPhones, the 5 was the best selling in its first year.
“In the past, when we introduced a new iPhone, we lowered the price of the old iPhone. This year, we’re not going to do that. This year, we’re going to replace the iPhone 5. With not one, but two new designs.”
Phil Schiller enters
iPhones finally. “Now I’d like to talk about iPhone. A couple of you may be expecting this.”
“We think that iWork is a really key advantage for our customers’ productivity, and iPhoto and iMovie are great for their creativity. Almost all of our customers want these apps.” All five apps are free with a new iDevice.
I wish they’d hurry to the iPhones. Cook’s speaking about iMovie and iPhoto
“iWork now consists of the best-selling mobile productivity apps on any platform.” the screen flashes some of the apps successes. Pages, Keynotes and Numbers are now overhauled and “best designed for a mobile device.”
Cooks back to talk iWorks.
Only for iPhone 4 and later, iPad 2 and later, iPad Mini and iPad touch. Sheesh. That’s the 3GS dead then.
Release! Next week, 18 September. I’ll be ready.
Or Pandora! Fantastic app.
“There are over 200 features. The developer community is hugely inspired.”
There’s iTunes radio with iOS 7. Which is the “best” way to get new music. Definitely not Spotify. No, never.
There’s a lot to go through with iOS 7. He’s doing a very quick recap. Such as a new share sheet, which makes it easier to well, share content.
It’s those small touches that endear the iPhone to us.
And the ringtones seem very clear, crisp. Like HD sound.
And Siri can now, search tweets. Hooray.
“iOS 7 is so alive with depth.” and he continues to show us features like the notification bar and control centre. The home screen can be pulled down from anywhere to access search functions.
“Virtually overnight, hundreds of millions of people download iOS 7,” and Federigh takes us though the new look. It’s slick, white and very Angry Birds in design. Shades of Nokia really.
“iOS 7 will quickly become the world’s most popular operating system.” and Craig Federigh takes the stage to talk of iOS 7. Neat.
And he’s talking about new and fancier iStores. Apple does this every time. Every time it’s a parade before the storm. Cook says that next month, Apple would have shipped 700 million iOS 7 devices.
Tim Cook is back.
It’s a supremely cheesy video. I’m sure Apple will have it streamed online soon.
There’s a cheesy video being played of the iTunes festival.
Twenty million people have applied for tickets to the event and it’s streamed to 100+ countries. That’s cool.
Tim Cook enters and steps onto the stage:
“Thank you very much for joining us.” the invite pulses in the background.
Cook continues to talk about the seventh iTunes festival.
The event’s about to begin any minute now. Tim Cook and Team Apple strolled into the building.
Who’s excited? Well, I am. In an hour and a half, the live blog will begin. It’s expected that Apple will launch two phones, the budget 5C and the upgraded 5S. Most of us love iPhones, so newer models are always a pretty exciting event.
Gearburn is obsessed with shiny gadgets that make our lives easier and better. More about us here