Joseph C Lawrence has had lots of thoughts for a while now about the way in which evolutionary and cognitive psychology can help us improve the way we experience the web. Understanding the way our minds work and process information can give us amazing insights about web design, web marketing, and web commerce. He’s had these thoughts for a while, but feels like a beginner at putting them into practice. He aspires to be a great designer, User Interface boffin and web marketer all rolled into one. Unfortunately for him, his career to date has focused more on science than art, but he has had the good fortune to work at SA Camera, Cyberlink Software and Clicks2Customers where he has always been surrounded by excellent people and been challenged in interesting ways. He is currently working as a UX Designer/Information Architect at Quirk eMarketing.