While studying towards her Bachelor of Journalism degree at Rhodes University, Lauren gave into her fascination with everything digital. As she was more interested in creeping tech sites and Twitter than she was in picking up one of those printed things called 'newspapers', she decided to specialise in New Media in her final year. She later joined Memeburn, where she worked as a reporter-slash-social media manager-slash-internet cat tracker, before heading to the WWF to do her bit for the planet. She's also a Masters in Media Theory and Practice graduate, after battling a dissertation focusing on Twitter and journalism at the University of Cape Town. She thinks gadgets look better in pink and has a slight infatuation with HTC.