Matthew Buckland is a web guy who has over the years worked in a programming, editorial and business capacity within the online media environment. He now dedicates his life and soul to Creative Spark and Memeburn.com. He was previously General Manager of Publishing at news24.com, and then went on to found and head up award-winning innovation startup called 20FourLabs.com. He is the former General Manager of Mail & Guardian Online and co-founder of political think-tank site Thought Leader -- a Webby Award Honoree. One of his proudest moments was when some of the world's biggest blogs, Techcrunch and Mashable, his favourite site Wired.com and technology site Techmeme tried to break his servers by linking to his personal blog matthewbuckland.com in the space of a few days. He was named one of "SA’s top 100 most influential media and advertising people" by the The Annual in 2009 and one of "300 Young South Africans you should take out to lunch" by his former employer, Mail & Guardian. His favourite colour is red.