From the depths of classics libraries and American academia, Shawn is a South African based web enthusiast who still believes in the power of the word, now it’s just online. The Content Manager for R.O.I Media, a Cape Town based online media agency, where she also works in SEO Development, Social Media Marketing, and Online Strategy for clients and NPO’s. Formally educated in Philosophy and Religious History with post-graduate work in Art History and Fine Arts & Archival Collections Management, Shawn has now found her way from the Conservation Lab to the world of Content Strategy and is bridging into Information Architecture. She regularly champions her causes online and on the ground, specifically at her and her husband’s Nature Conservancy in the rural Western Cape where they are currently working to re-indigenize fynbos and to set a consumer friendly standard of sustainable living. Shawn’s surname is South African as her husband is – very.