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ipad event

We’re liveblogging the new Apple iPad launch

The iPad launch event takes place 22 October in San Francisco, and we’ll be live-blogging the affair with the usual wit and charm you’ve come to expect from us (in other words, very little). What we already know speaks volumes about the event: there are going to be new iPads, iPad Minis, fresh MacPros, the possible launch date of OS X Mavericks and hopefully one or two surprises (*cough* iWatch), but we won’t be holding our breath for that.

From 7PM (in South Africa, otherwise 10AM PT / 6PM London) it’ll be all things Apple as we dissect, insult and sometimes praise Tim Cook and his team as they launch yet another delicious tablet-shaped cash cow. We’ve already written about the rumours, so now let’s see if it comes to pass. Or (and if you have Apple TV), you can watch the event live from Apple’s Events page.

Hey, just a note. Don’t refresh your page, the live blog updates automatically.

Steven Norris: Gearburn Editor October 22, 20138:27 pm

And that’s all. A very underwhelming show unfortunately. With all the leaks for both the OS and the hardware, the show had not a single surprise, expect for the newly named iPad Air’s. outside of that, it’s just more of the same, reliable and very desirable Apple goodness we crave every so often.

Let’s hope that true innovation soon finds its way out of the Apple stable because if I was Tim Cook, I’d start to worry at this point. Not about money, of course, but about people starting to lose their faith in a company that once made magic, but now only seems to be improving on what it already does so well. For any other company, that would be its ultimate goal. But for Apple, it feels a little like it’s playing life too safe.

These were some of the worries that faced buyers and fans alike when Steve Jobs passed and while Tim Cook has guided Apple along a path of success, innovation and risk-taking is now sorely lacking. But hey, new iPad’s.

Steven Norris: Gearburn Editor October 22, 20138:23 pm

“Thanks for bringing these products to life.” says Cook to the team of Apple.

Steven Norris: Gearburn Editor October 22, 20138:22 pm

iPad Air, now as thin as a pencil.

Steven Norris: Gearburn Editor October 22, 20138:22 pm

New ads for the iPad’s run in the background. Cook and the team are “proud of both new iPads”.

Steven Norris: Gearburn Editor October 22, 20138:21 pm

He’s recapping all the announcements of this month and last month’s event.

Steven Norris: Gearburn Editor October 22, 20138:20 pm

Cook’s on stage for the end, we think.

Steven Norris: Gearburn Editor October 22, 20138:20 pm

And cheaper iPad covers only cost US$39.

Steven Norris: Gearburn Editor October 22, 20138:20 pm

The new leather case (US$79) spices things up a bit.

Steven Norris: Gearburn Editor October 22, 20138:19 pm

Will have a ten-hour battery life and it too replaces the last-gen. Which now costs US$299.

Steven Norris: Gearburn Editor October 22, 20138:18 pm

It’s coming late November for US$399.

Steven Norris: Gearburn Editor October 22, 20138:18 pm

Also four plain colours: silver, white, grey and black.

Steven Norris: Gearburn Editor October 22, 20138:18 pm

It has the A7 CPU, with the same 64bit processing power as the new iPhone 5S.

Steven Norris: Gearburn Editor October 22, 20138:17 pm

All that in 7.9″ that screen is going to look swell.

Steven Norris: Gearburn Editor October 22, 20138:17 pm

The exact same res as the iPad Air: 2048×1536

Steven Norris: Gearburn Editor October 22, 20138:16 pm

Here’s the new iPad Mini: again, even thinner, faster and lighter. The Mini also thankfully gets a Retina Display.

Steven Norris: Gearburn Editor October 22, 20138:13 pm

The expertly made designing an iPad Air shows onscreen.

Steven Norris: Gearburn Editor October 22, 20138:12 pm

It ships to most countries 1 November. China is highlighted on the list.

Steven Norris: Gearburn Editor October 22, 20138:12 pm

You can still get the iPad 2 for US$399, but why?

Steven Norris: Gearburn Editor October 22, 20138:12 pm

Black, Silver, White and Gray are the super-boring colours for the iPad Air. It’s US$499 and it tramples over the last gen iPad, murdering it’s value in the process.

Steven Norris: Gearburn Editor October 22, 20138:11 pm

There’s a 5MP iSight camera, dual mics and 1080 video recording.

Steven Norris: Gearburn Editor October 22, 20138:10 pm

WiFi, rendering and load times are all “faster.”

Steven Norris: Gearburn Editor October 22, 20138:10 pm

The iPad Air is 8x faster than the iPad 1. Very groovy.

Steven Norris: Gearburn Editor October 22, 20138:10 pm

The 64-bit CPU will keep it all chugging along nicely.

Steven Norris: Gearburn Editor October 22, 20138:09 pm

Really, you might as well trade your old iPad in for scrap now.

Steven Norris: Gearburn Editor October 22, 20138:09 pm

It has the same CPU as the iPhone 5S, the A7 CPU.

Steven Norris: Gearburn Editor October 22, 20138:09 pm

Apple says it’s the lightest tablet of its generation. We can’t wait to test it out.

Steven Norris: Gearburn Editor October 22, 20138:08 pm

It weighs under 500g…

Steven Norris: Gearburn Editor October 22, 20138:08 pm

A 9.7″ retina display with a wafer-thin bezel. It’s 20% thinner than the last gen iPad’s.

Steven Norris: Gearburn Editor October 22, 20138:07 pm

Lighter, thinner, stronger. Oh something new. The iPad Air.

Steven Norris: Gearburn Editor October 22, 20138:06 pm

This is the iPad’s biggest step yet, so let’s see it played out on video, of course.

Steven Norris: Gearburn Editor October 22, 20138:06 pm

Both look extremely uniform in design.

Steven Norris: Gearburn Editor October 22, 20138:05 pm

The new iPads: Mini and standard take the stage.

Steven Norris: Gearburn Editor October 22, 20138:05 pm

Cook, back on stage wants to “help us make more stories” with the iPad.

Steven Norris: Gearburn Editor October 22, 20138:04 pm

It’s just people using iPad’s, we get it. Thanks Apple PR.

Steven Norris: Gearburn Editor October 22, 20138:03 pm

Video Time, of iPad’s and how amazing they are.

Steven Norris: Gearburn Editor October 22, 20138:02 pm

There’s over 475 000 iPad-only apps. Is that almost half of the iOS 7 apps? Yeah.

Steven Norris: Gearburn Editor October 22, 20138:01 pm

Apple leads the tablet market with 81% in sales.

Steven Norris: Gearburn Editor October 22, 20138:00 pm

iPad’s have sold over 170 million devices to date.

Steven Norris: Gearburn Editor October 22, 20137:59 pm

Apple bigwigs laugh at the poor reviews of generation 1 of the iPad. How wrong most of us were.

Steven Norris: Gearburn Editor October 22, 20137:59 pm

“A Magic and Revolutionary device.” says the screen. Quite.

Steven Norris: Gearburn Editor October 22, 20137:58 pm

“We are turning the industry on its ear.” and with that, iPad’s!

Steven Norris: Gearburn Editor October 22, 20137:57 pm

Cook takes the stage, please let it be iPads.

Steven Norris: Gearburn Editor October 22, 20137:57 pm

That’s all the iWork and iLife apps.

Steven Norris: Gearburn Editor October 22, 20137:56 pm

The apps Apple spoke of, they’re all free and can be downloaded right now.

Steven Norris: Gearburn Editor October 22, 20137:55 pm

iCloud now has the sharing options of SkyDrive, DropBox and Google Drive. As usual, Apple waits to perfect it before using it and claiming it as its own.

Steven Norris: Gearburn Editor October 22, 20137:54 pm

The app looks very adaptable, with many options for improving an image laid out quite plainly.

Steven Norris: Gearburn Editor October 22, 20137:52 pm

The demos of apps such as Keynote look slick, naturally.

Steven Norris: Gearburn Editor October 22, 20137:52 pm

iWork also gets a revamp. Everything looks very flat and uniform now. One day I suspect, iOS will vanish into the background altogether.

Steven Norris: Gearburn Editor October 22, 20137:49 pm

Any new Mac or iOS device gets iLife for free. Score.

Steven Norris: Gearburn Editor October 22, 20137:48 pm

You can buy drummers now. What a loopy thought, but Apple will make it work.

Steven Norris: Gearburn Editor October 22, 20137:48 pm

For amateur musicians or anyone really, there’s an intelligent drum track now, one that’s powered by session musicians.

Steven Norris: Gearburn Editor October 22, 20137:46 pm

Demo of Garage Band, how I wish the iPads would get on stage.

Steven Norris: Gearburn Editor October 22, 20137:45 pm

16 tracks in now the limit for Garageband.

Steven Norris: Gearburn Editor October 22, 20137:45 pm

You can now watch your videos all in one place thanks to… iMovie Theater.

Steven Norris: Gearburn Editor October 22, 20137:44 pm

Video speed can be altered, but will it produce great slow-mo? Everyone likes slow-mo.

Steven Norris: Gearburn Editor October 22, 20137:44 pm

Everything has a clean, iOS 7 look to it and every app has new features like being able to receive an actual print of your photo from Apple. Using iPhone of course.

Steven Norris: Gearburn Editor October 22, 20137:43 pm

All the apps in iLife have been updated for 64bit, iOS and Mavericks. Isn’t that a must?

Steven Norris: Gearburn Editor October 22, 20137:42 pm

App talk and first up, iLife.

Steven Norris: Gearburn Editor October 22, 20137:42 pm

Eddy Cue, VP of internet and software services takes the deck.

Steven Norris: Gearburn Editor October 22, 20137:41 pm

Surely it’s iPad news now.

Steven Norris: Gearburn Editor October 22, 20137:41 pm

None of this takes away from how perfectly designed the Mac Pro’s are.

Steven Norris: Gearburn Editor October 22, 20137:40 pm

Robots making Mac Pro’s. One day, they’ll be making iPeople.

Steven Norris: Gearburn Editor October 22, 20137:39 pm

A gorgeous video flashes the ad for the Mac Pro’s creation process.

Steven Norris: Gearburn Editor October 22, 20137:39 pm

Coming in December, the new Mac Pro uses 75% less energy than the previous gen. Going green, that’s more Apple thinking.

Michelle Atagana: Managing Ed. October 22, 20137:38 pm

Look at all the ports on this device!

Steven Norris: Gearburn Editor October 22, 20137:37 pm

Price? From US$2999 you can own one of the fastest computers on this planet, well for consumers of course.

Steven Norris: Gearburn Editor October 22, 20137:36 pm

Also, HDMI 1.4 for TV’s, so it would be the ultimate, but most expensive media player you ever had.

Steven Norris: Gearburn Editor October 22, 20137:36 pm

It’s a tiny thing really. But has four USB 3.0 ports, six Thunderbolt 2 ports and everything else you need.

Steven Norris: Gearburn Editor October 22, 20137:35 pm

Storage options: now up to 1TB, and up to three 4K displays can be plugged into it at once. Cheeky.

Steven Norris: Gearburn Editor October 22, 20137:34 pm

Wow, the AMD FirePro supports up to 12GB RAM.

Steven Norris: Gearburn Editor October 22, 20137:33 pm

The CPU is the next gen Intel Xeon e5: 4/6/8 or 12 cores depending on the model.

Steven Norris: Gearburn Editor October 22, 20137:32 pm

Onto the real beast: the Mac Pro.

Steven Norris: Gearburn Editor October 22, 20137:32 pm

The airs are US$999 and US$1099 for the 13″ and 15″ respectively.

Steven Norris: Gearburn Editor October 22, 20137:31 pm

That is the price for MacBook’s, the 2013 models.

Steven Norris: Gearburn Editor October 22, 20137:31 pm

The 15″ is US$1999. Far pricier but way more powerful and it too ships today.

Steven Norris: Gearburn Editor October 22, 20137:30 pm

The 15″ model has a Crystalwell CPU, others have a Geforce GT graphics card.

Steven Norris: Gearburn Editor October 22, 20137:30 pm

It’s shipping right now. Get spending.

Steven Norris: Gearburn Editor October 22, 20137:29 pm

The CPU is a 2.4Ghz dual core i5, with 4GB RAM.

Steven Norris: Gearburn Editor October 22, 20137:29 pm

Haswell CPU, 90% faster than previous gen, flash storage 60% faster, and it’s only US$1299.

Steven Norris: Gearburn Editor October 22, 20137:27 pm

Applause for the MacBook’s flashes on the screen.

The 13″ Mac Air is only 1.5kg now. That’s nothing.

Steven Norris: Gearburn Editor October 22, 20137:25 pm

MacBook time. Wish it was iPad time.

Steven Norris: Gearburn Editor October 22, 20137:24 pm

And, it’s ready for download right now. Will have to check the office Mac later.

Steven Norris: Gearburn Editor October 22, 20137:24 pm

If you’re on Snow Leopard, you can upgrade for nothing.

Steven Norris: Gearburn Editor October 22, 20137:24 pm

Oh. Best of all, it’s now free!

Steven Norris: Gearburn Editor October 22, 20137:24 pm

Through the app store is where we can snatch a new OS X. Apple’s plan: to smash one every year.

Steven Norris: Gearburn Editor October 22, 20137:22 pm

Really, everything we’re seeing now can be done with Google Maps and Evernote. Still, dying to get our hands on it.

Steven Norris: Gearburn Editor October 22, 20137:22 pm

Websites can also now send notifications, and this helps when he demo’s a shared story with his online contacts. Nothing new, but it’s the Apple sheen that makes it sparkle.

Steven Norris: Gearburn Editor October 22, 20137:19 pm

Federini’s wife messages him and it pops up pleasantly onscreen.

Steven Norris: Gearburn Editor October 22, 20137:19 pm

He does this to show us how the tags work. Federini finds pages and files them. The Mac will make this fairly intuitive.

Steven Norris: Gearburn Editor October 22, 20137:18 pm

iBooks now, Federini is playing embedded video within the page.

Steven Norris: Gearburn Editor October 22, 20137:17 pm

Federini demo’s the new OSX on stage.

Steven Norris: Gearburn Editor October 22, 20137:16 pm

Notifications get an improvement, you need to see it to enjoy it though. It looks more iOS7-ey.

Steven Norris: Gearburn Editor October 22, 20137:16 pm

Mavericks will make the MacPro’s GPU speed up to 1.8x faster.

Steven Norris: Gearburn Editor October 22, 20137:15 pm

Apple is also confident that it’s focus on integrated graphics will make us lust after them more. It’s game on, I want whatever MacPro they sell, as the last MacPro was a thing of beauty.

Steven Norris: Gearburn Editor October 22, 20137:13 pm

Apple’s focus here is to extend battery life, which is extended by an hour with Mavericks.

Steven Norris: Gearburn Editor October 22, 20137:12 pm

Craig Federini, VP of software engineering takes the stage to talk OS X Mavericks.

Steven Norris: Gearburn Editor October 22, 20137:11 pm

Better. This is OS X Mavericks on screen, seems to be another advert though.

Steven Norris: Gearburn Editor October 22, 20137:10 pm

Mac stats now. Why must Apple always burgeon us with figures? Can’t it change it up every now and then?

Steven Norris: Gearburn Editor October 22, 20137:10 pm

1 million apps, 60 billion downloads. Good, chunky numbers.

Steven Norris: Gearburn Editor October 22, 20137:09 pm

64% of all devices now run iOS 7 and over 200 million upgraded in 5 days. And over 20 million users have been listening in with iRadio.

Steven Norris: Gearburn Editor October 22, 20137:08 pm

Cook, back on stage with the iOS 7 logo in the background, speaks about how proud he is that both devices shipped with iOS 7. Reviews of the iPhones flash in the background.

Steven Norris: Gearburn Editor October 22, 20137:06 pm

People look happy with their new iPhones. Good for them.

Steven Norris: Gearburn Editor October 22, 20137:06 pm

An Apple Store video flashes in the background, these videos should be up right after the event…

Steven Norris: Gearburn Editor October 22, 20137:05 pm

It was the biggest iPhone launch ever, with over 9 million sold to date.

Steven Norris: Gearburn Editor October 22, 20137:05 pm

Cook speaks about the iPhone 5C, 5S and the phones success, more so with the 5S of course.

Steven Norris: Gearburn Editor October 22, 20137:04 pm

A quote from Time flashes onscreen.

Steven Norris: Gearburn Editor October 22, 20137:03 pm

The Apple invite shines in the background.

Steven Norris: Gearburn Editor October 22, 20137:03 pm

And here’s Tim Cook, on stage.

Steven Norris: Gearburn Editor October 22, 20137:02 pm

The show begins with a video introducing Apple to us all in the friendliest possible manner.

Steven Norris: Gearburn Editor October 22, 20137:01 pm

One thing is for sure, Apple will talk in length about iOS 7 and how it’s changed the world.

Steven Norris: Gearburn Editor October 22, 20137:00 pm

Some have suggested that Apple would launch a new iPod, but we all use our phones now for music. The iPod’s days are long gone for most.

Steven Norris: Gearburn Editor October 22, 20136:59 pm

On the menu tonight (this morning?): a Retina Display iPad Mini? I’d like to see a thinner MacPro. Imagine if it was as thin as the Air, but with all that power. Simple amazing.

Steven Norris: Gearburn Editor October 22, 20136:55 pm

As people make their may to the seats, the press builds up in the blue-lit conference hall at San Francisco. Apple’s logo adorns the wall and glows that familiar warm hue that makes us think “damn, that’s an expensive toy I own.” But it makes some of the best phones and tablets out there. So when there’s a press event, the world stands up and listens.

Steven Norris: Gearburn Editor October 22, 20136:49 pm

10 mins to go Apple fans 🙂 It’s new iPad launches, OS X Mavericks and New MacPro’s on the menu.

Author Bio

Steven Norris: grumpy curmudgeon
Steven Norris is a born writer, living in Tamboerskloof, Cape Town and educated in the ways of graphic design but destined to follow in the footsteps of the worlds greatest authors. He has had many years of experience as an SEO copywriter, learning the ropes the hard way before... More