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ipod touch

Why we still need the iPod

Time hasn’t been kind to the iPod.

Back in the early Noughties, Apple’s white brick of musical power was the fuel that essentially ignited a still ongoing space race in mobile computing and media consumption. There was a whiff of rebellion in the air; the bold new kid on the block had just taken the world by storm, and its followers were marked by the shine of sterling white earphones in a world otherwise dominated by the now-geeky Sony Walkman.

Nowadays, the iPod is really just old news. Let’s think about it — the top end model is essentially an iPhone with less phone. The ageing fossil is now called the “Classic” model, a throwback to the past, is still sold, but not in great numbers. Everyone’s humming the words “iPhone”, “iPad,” and “Mac”, far more than the word iPod crosses their lips.

Perhaps this is a bit of an oversimplification — perhaps the iPod is still relevant. I’d like to think it is. Were it not for the iPod — Apple’s proverbial first step to the fame the firm has today — perhaps the technological revolution might have stayed in bed for a few more hours.

Undoubtedly, there’s more to the iPod than a love note on the pages of history — there’s a calling, a destiny, and furthermore, a reason why it is still with us today.

Broken record

Realistically, the iPod line of today isn’t so much fragmented as it is shattered. In the dirty dozen (or four) there’s the Shuffle, the entry-level music player. Next up is the Nano, which is (currently) a half-baked idea aimed squarely at the biceps of gym goers. The support-act Classic rolls up next, reminiscent of the earlier days of all things “i”. Then at the top of the range in all of six colours is the Touch which in essence is a squashed, spray-painted, antenna-less iPhone.

ipod evolution

Many ask what exactly happened to this family portrait, and the answer is actually quite simple. The kids grew up (one didn’t quite go as planned), Mom sits at home (fading into obscurity) and Dad’s out — dressing like his boss. The only question more pertinent to the iPod line is why there has to be a family portrait at all.

The top-end iPod touch essentially appeals to consumers desperate for a more affordable touch-style iOS device — the majority of people who own one (myself included, with the 2nd Generation model) purchased it for the advantage of not having to pay off on a data contract. Hence, few people actually fill up the device’s coffers with the music its product line is intended for — the iPod Touch is rather filled with apps, games, videos and movies really meant to be delivered to the iPhone’s front door.

Thus, the “magnet” market, which flocked to the iPod when it was introduced, have more or less been left out in the cold. The iPod Classic, the venerable last-line descendant of all those who came before, has been bereft of a major update for years, and (according to experts) is likely to soon be consigned to the graveyard of history. Let’s not forget that those wonderful people who funded Apple with those early iPod purchases did so to buy a high-capacity media storage and playback device, for their media library. With the advents of piracy, the iTunes Store, and file-copying et cetera, it’s likely to hypothesize that the average (modern) consumer’s iTunes library has probably trebled since this period.

Using the iPhone, arguably what we can call Apple’s flagship mobile media and communications device, is fantastic. Yet, like Rome of ancient times, the iPhone takes on too much territory — and without fail, after holding several hours, the barbarian hordes rally under the call of “Low Battery” and drag the polished city walls into obscured digital darkness.

Hence, an iPod with the focus solely on music/video/photo playback, with enormous capacity and battery life, like the Classic, does fill a need greater than what Apple would likely admit. Perhaps, then, it’s best defined as ironic that Apple, a company dedicated to innovation, created a dated product that simply can’t be brought out of the past.

It’s unfortunate that conditions at present beg for the return of a refreshed Classic as the primary iPod — the ongoing market interest in Smart TVs and media hubs simply begs for the release of a revolutionary — yet simple — mobile device product. One that can store (and possibly stream) different kinds of media formats stylishly in a small, portable chassis.

Perhaps the biggest issue in filling this need is that Apple most likely doesn’t know just how to take the Classics design and function into the future — as in essence, it’s a necessary throwback which still sells — and if it sells, there must be a reason we still need it, right?

Maybe the world doesn’t need another stocking filler in the iPod lineup. Perhaps what we really need is something that completely rewrites the bizarre product line that Apple has thrown together over the years. Less niche product, more mass appeal — something to carry around our media libraries separately to what we use our mobile phones for.

Ideally, we want something to rock out, gym, or to drive to. Something which has battery life for weeks, can hold a battleship’s worth of media files, and is as timeless as it is modern. What we’re really saying, then, is that we still need the iPod. We need something new — something which is devilishly brilliant, simple, familiar… and yet seemingly different from everything else.

Now, if that product description doesn’t have Apple written all over it, I’ll hand over my iPad.

Author Bio

Bryan Smith
Writer, musician, and photographer. Bryan Smith is passionate about technology, history, and all things cultural and progressive. By day a Print Journalism student at the University of Cape Town, Bryan is by night an avid blogger absorbed in the social media matrix, either writing, producing music, or taking pictures. More
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  • Alexa_girl

    The annoying thing about the iPod is that the pricing has remained static – and sometimes increased – even just as the device was losing favour.

  • Bryan Smith

    @Alexa_girl:disqus that’s very true! I’d love to see the price of the Classic drop considerably, as its current version isn’t ageing gracefully – though the price of the Touch I can more or less understand. I’d much rather Apple sell the Classic for less, than not at all.

    Thanks for your comment! 🙂

  • Tueksta

    I think the iPod touch will be the future, iPhones will die out. Why? Because phone calls shift to hangouts and skype calls, while SMS turned into whatsapp messages. All that is needed for the big shift, is to enable internet access on iPod touch not only via WiFi but also on the go.

  • The classic should get lighting connection and maybe they should do a mix of flash and the mini hdd they currently have in the classic – something like a fusion drive used in a Mac Mini or iMac as the 128GB iPad is way over priced compared to what we should be paying for a large storage iPod.

    I totally believe in purpose built products, and segregation of duty so to say.

  • @disqus_rnl1Kh9NPs:disqus, great post by the way 😉

  • Bryan Smith

    @nuclearpengy:disqus thank you very much! I greatly appreciate that 🙂

    I like your ideas on where the classic should go – I think a fusion drive would be an epic idea, and a great way to make the older “Hard-drive iPod” relevant and innovative. I also agree with segregating duty in a product line, and that’s why if the classic is pulled from the iPod product line, I’ll be sad to see it go. Were the classic more affordable, I’d rush out to buy one right now.

    Thanks for your readership, comment and compliment! 🙂

  • Bryan Smith

    @Tueksta:disqus I think that’s an interesting idea, and in the far future, probably quite likely in one form or another. I think the biggest hindrance would be punting that kind of device globally, such as, for example, in African countries, where SMS and regular phone calls are still relevant and are widely used, and both WiFi and 3G connectivity are expensive commodities.

    I think, inevitably, you will probably be proven right one day, either when communication standards have changed considerably enough globally, or perhaps in the form of a USA/UK (first world) only device. It’ll be exciting to see which product line survives, or if they merge in any way.

    Thanks for your readership and your comment! 🙂

  • Tueksta

    Apple just made a huge step in that direction by putting a SIM-card into all UK+US devices. It’s like apple putting a gun to the carriers heads…