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Lumia 535

Microsoft drops first Lumia branded device: a cheap, colourful selfie-shooter

Microsoft’s first branded Lumia has just been revealed. Sans the Nokia brand of course, the Lumia 535 is a low-cost, colourful smartphone with a grand focus on all the software Microsoft has to offer.

Apart from the 5MP LED flash at the rear, the colourful selfie-shooter carries a 5MP front cam that’s meant to be used alongside the Lumia Selfie App.

The app enables you to “enhance” your selfies with filters and easily share them with friends from the app to OneDrive, Instagram, Twitter and so forth.

The friendly five incher carries a quad-core 1.2GHz processor together with 1GB RAM, 8GB internal storage and an additional microSD slot.

As you’d expect, the 535 pulls you into Microsoft’s ecosystem with an array of different apps and trinkets. The smartphone comes with Microsoft Office 8.1 with Lumia Denim built-in, and an additional 15GB of free OneDrive storage. Sweet.

The 535 also comes with pre-installed apps like Skype, Office and Cortana, the Siri slash Google Now virtual assistant.

The product page boasts an incredible standby time of 23 days with a 1905 mAh battery.

The smartphone is coming in both single SIM and dual SIM variants, and will be launching later this month for a price of US$130.