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All posts by Megan Hughes

Megan Hughes
Megan is a copywriter and brand manager at Formula D interactive, a serious games development studio based in Cape Town. Aside from an undergraduate degree in communications and a postgraduate in psychology, she has also gained first-hand experience working in a digital marketing agency and online digital marketing education. Megan is also considered an accomplished game designer with multiple awards under her belt and has had her postgraduate work published in the South African Journal of Psychology.
  • Gaming: serious about Africa’s health

    No doubt you, or someone you love dearly, got swept up in the recent wave of health and fitness related apps and wearables. No doubt, you've had conversations with friends waving around their phone discussing how many calories they've avoided this week. No doubt, you've also noticed that after the initial hype and excitement wears off, the app is quickly cast aside and forgotten for good. While it has been noted that 80% of health apps are abandoned within two weeks, last year Google reported that the most common type of apps used daily are social (68%) and gaming (46%)...