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All posts tagged "MediaTek"

  • Mediatek CTO Kevin Jou on Qualcomm comparisons, AI chips, more

    Mediatek has changed its strategy for 2018, following a rather bruising 2017 at the high-end of the market. We first got word of the plans at AfricaCom last year, when general manager for international sales Finbarr Moynihan revealed it would be taking a "bit of a break" from the flagship market. But its new strategy is rather intriguing if the new Helio P60 chip, revealed at MWC, is anything to go by. Featuring dedicated AI silicon (called an APU), a powerful octacore CPU (four A53 and four A73 cores) and a 12nm manufacturing process, it's shaping up to be a contender in...

  • MWC: Mediatek’s unannounced chips leak via Ulefone stand

    The Mediatek Helio P60 is the one big announcement for the chipmaker at MWC 2018, being a rather compelling chip for mid-range and upper mid-range smartphones. Featuring a dedicated AI chip, 4+4 cores (heavyweight A73 and lightweight A53) and a decent Mali G72 MP3 GPU, the P60 might be the chip to find its way into scores of major phones below the flagship level. However, there have been rumours regarding the Helio P40 and Helio P70 chips. And this week, at Chinese manufacturer Ulefone's stand at MWC, we see two phones packing a P40 and P70. Of course, these chips haven't...

  • Helio P60: Mediatek brings AI chip to cheaper phones

    Mediatek hasn't had the best 2017, but the company is looking to focus on mid-range and upper mid-range devices in a big way. And the first salvo in this battle is the Helio P60, announced at MWC 2018. The new chipset stands out thanks to the additional of a "multi-core AI processing unit" or APU, being the company's AI chip. Mediatek is claiming double the efficiency for AI tasks compared to AI tasks handled by the GPU, as well as 280 GMAC/s (joining TOPS and FLOPS as yet another measurement for mobile AI chips). The AI chip will support a host...

  • Gearburn’s definitive guide to MediaTek chips [Updated]

    We've already done a Snapdragon smartphone guide, but what if you're leaning towards a MediaTek-powered phone? There are loads of processors from the Chinese firm out there, but how do you know which one is worth your cash? You can use our guide for this, as we demystify the MediaTek range of chips and give pricing recommendations in the process. For our definitive guide to Qualcomm Snapdragon smartphones, have a look at the piece linked below. Gearburn’s definitive guide to Qualcomm Snapdragon smartphones From general tasks to 4K video support, your smartphone’s processor plays a big part in the overall experience. And Qualcomm’s Snapdragon range...

  • Interview: Mediatek’s Finbarr Moynihan on 2018 trends, more

    Taiwan's Mediatek remains a strong player in the budget smartphone space, with its processors powering scores of models around the world. But what's next for the chipmaker? What kind of trends does the firm see next year? We visited AfricaCom 2017 to interview Finbarr Moynihan, general manager of international sales, for more details. As previously revealed, Moynihan said Mediatek would be taking "a bit of a break" from flagship chips. The representative gives his take on the high-end segment. "What we see happening in the... flagship market... frankly, it's probably become Apple and Samsung for the most part," the executive explains. "...it's...

  • Mediatek taking ‘a bit of a break’ from flagship chips [Exclusive]

    When it comes to high-end smartphone processors, Qualcomm's Snapdragon 835, Apple's A11, Samsung's Exynos 8895, Huawei's Kirin 970 and Mediatek's Helio X30 are considered the top dogs. But if any processor failed to live up to expectations, it was Mediatek's chip. Far from seeing a ton of volume, the decacore Helio X30 only saw buy-in from Meizu (Pro 7 Plus) and Elephone (X8 Lite), coming nowhere near the success of the Helio X20 and rival brands. Now, Mediatek's general manager for international sales, Finbarr Moynihan, told Gearburn that the company is taking a break of sorts from flagship chips to focus on "new...

  • MediaTek reveals new mid-range chips, but what’s different?

    MediaTek has seen its business boom in recent years, owing to some solid, extremely popular designs in the mid-range category, such as the Helio P10 chip. Now, the company has revealed the Helio P23 and P30, but don't expect a massive change here. The company's new chips feature the same octacore layout as previous devices, still using the Cortex A53 cores that are due to be replaced by the A55 soon. According to Anandtech, the biggest change on a hardware level is the fact that the new chips feature dual-core versions of ARM's current-generation Mali G71 graphics. The GPU, seen in...

  • How big are MediaTek phones in Africa?

    Qualcomm is generally considered the big dog when it comes to smartphone processors, but MediaTek has been making waves in the budget space over the years. Powering everything from white-labelled devices and upcoming Chinese brands to established manufacturers, the chipmaker represents a stiff challenge for Qualcomm. But how does it fare on the continent, in terms of marketshare? "Although (it's) sometimes difficult to establish exact numbers based on market research, the estimated MediaTek marketshare in South Africa and Africa is approximately between 40% and 45% for smartphones," said Dominique Friedl, head of corporate sales for South and Sub Saharan Africa, in an...

  • What can you expect from your mid-range 2017 smartphone?

    You don't need to spend R10 000 or more to get a good smartphone these days, as there are loads of great devices for half the price. In fact, this year's crop of mid-range smartphones should be killer devices of note, being powered by Qualcomm and MediaTek chips, to name a few. Qualcomm's got its recently revealed Snapdragon 630 and Snapdragon 660 chips, while MediaTek has its P20 (and the rumoured P23) on tap. So what will phones powered by these chips be capable of? Power Qualcomm's Snapdragon 630 is pretty much a slightly more powerful 625, featuring the same octacore A53 CPU...

  • MediaTek Helio X30: what to expect from Snapdragon 835 rival?

    MediaTek's mobile processors have made loads of progress over the years, evolving from comparatively underpowered and inefficient designs to today's respectable and capable high-end processors. Recently, the company shed light on its Helio X30 processor, expected to power several flagship phones later this year. Much like Samsung's Exynos 8895 and Qualcomm's Snapdragon 835, MediaTek has switched to a smaller 10nm manufacturing process for the Helio X30. This immediately promises perfomance and battery gains as a result. So what kind of gains are we expecting? The Chinese company says the 10nm process "increases performance by up to 22% and saves power by...